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E&M Theatrical Inc.Clermont's City Council signed a theater-management agreement Tuesday night with E&M Theatrical Inc., owned by Jeanie Linders, writer and producer of "Menopause The Musical®."

Linders, who has 30 years' experience in arts marketing and management, will head a veteran team that will book entertainment, manage marketing and advertising, oversee ticketing and be responsible for associated expenses for the performance hall and black-box theater at Clermont's Arts & Recreation Center.

Under the arrangements of the new agreement, which will take effect immediately, the City will get a percentage of ticket sales and 100 percent of the profits from food, beverage and merchandise sales related to the productions at the Arts Center located at 3700 S. Highway 27.

"I visited the performance hall before the city even bought the property," Linders said. "I imagined the entertainment that I could bring there, and I thought this will work."

City Manager Darren Gray said his staff had explored a number of options on how best to manage the 1,253-seat performance hall and the 246-seat black-box theater. He said E&M Theatrical's proposal, which states Linders will be making decisions in conjunction with the city, made the most sense.

"This is a golden opportunity for Clermont and for arts and entertainment fans across Central Florida," Gray said.

Addressing the Council, Linders said she had already started talking to potential acts for a diverse, star-studded season that will run from September 2015 through May 2016.

She said she was drawn to Clermont because of its unique makeup, which includes residents with deep roots to Central Florida, elite athletes, families, many of whom work in metro Orlando, retirees and snowbirds.

After the unanimous vote to approve the agreement, Mayor Gail Ash told Linders, "Let's go!"


Clermont contracts with veteran firm, E&M Theatrical, to market and manage the Arts Center
E&M Theatrical
Clermont has contracted with veteran E&M Theatrical to market and manage the city’s Arts & Recreation Center (ARC). The contract goes into effect immediately. (Courtesy photo)
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